The Mercenary ModelWhy Forcing Reps to Buy Their Own LeadsIs Killing Your Growth
Watch Peter Roth break down the critical flaw in the solar sales model, and how to build a scalable pipeline that. attracts top-tier closers to your company.
In this interview, Peter exposes the underlying problem with how most home service companies handle acquisition:
The One-and-Done Flaw: Why industries without recurring maintenance pipelines (like solar and roofing) are forced to operate in a constant state of panic.
The Mercenary Culture: Why treating your sales team like independent contractors who have to fend for themselves guarantees high turnover and low loyalty.
The Feed the Beast Solution: How an in-house call center transitions your company from "hoping" for leads to actively providing your reps with 3-5 exclusive appointments every day.
Stop losing your best reps to companies that actually feed them. Let us build your outbound engine.
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