The Broken LinkYour Lead Gen Isn't BrokenOne Link In It Is
Most owners rip out the whole machine when one part of it failed. Watch Peter Roth and Rich Somers walk the chain from data to script to follow-up, and find the exact link where the leads are dying.
In this conversation with Rich Somers, Peter walks the chain one link at a time:
The Wrong Autopsy: Why owners fire the lead source when it was the data, the script, or the follow-up that actually failed.
The AI Shortcut: Where outbound AI calling gets you into trouble, and why a bot still can't hold the conversation that books the job.
The Caller You Can Train: What training has to cover before anyone dials, and why the best interview rarely makes the best caller.
You can't fix a number you never traced. Find the broken link first, then decide what to buy.
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